Trello Email
Template
Trello, one of Atlassian’s teamwork collection products, has been overlooked for some years. This years marketing budget has increased as traffic towards the product has become of more interest. This called for a new bespoke email template to suit the marketing teams needs. The creative strategy: create something on brand for Atlassian, but unique enough to Trello that will hold it’s own in a readers inbox.
“The dark mode colors in 3 are sleek, but I can see it resonating with a more technical audience” - PMM
“I really like the references to the Trello UI in 3. I think that can help us differentiate from other Atlassian products (as long as we feel confident the UI style has a reasonable shelf-life).” - PMM
“We are all liking Direction 1 because the body text is easy to read but we still have the opportunity to have branded elements in the background.” - PMM
