Tiny Giant Sounds

Brand Concept

The Challenge: Create a custom logo mark for an agencies internal record label.
The Solution: The Tale of the Tiny Giant - a nostalgic, medieval tale juxtaposing the confidence of a giant with the charm of something sweet.
The Impact: A logo mark delivered to client, and a brand ID expanded on my own time.

The brief: Create a custom logo mark for a record label “Tiny Giant Sounds”. Keeping in theme with Nowstalgia, classic 45 rpm labels, Sinbad’s cyclops, and 7” vinyl type designs should guide our visuals.

As I explored the representation of this brand, a character kept returning as a key element. It’s level of abstraction and direct reference to music flexed as we explored designs.

Cyclops + Record = TGS Logo

As the system grows, the icon can live on it’s own at a larger scale and, when cropped, can emulate the volume of a space.

When the system is in action, bright gradients, darker grunge elements, and movement help the brand capture the spectrum of emotions music can help you experience.