OpenText

The Challenge: Expand an XR image library in tandem with building an evergreen campaign.
The Solution: An adapted photoshoot that allowed for a flexible image system. And a campaign that put the new image suite into practice.
The Impact: A cost saving photoshoot approach, and an image library that clients can adjust as their messaging needs change.

Webroot and Carbonite, OpenText services, were the first to harness the cloud and artificial intelligence to stop zero-day threats in real time. Webroot secures businesses and individuals worldwide with threat intelligence and protection for endpoints and networks. Madwell brought their creative vision to life with a photo and illustration library, coming to life across OpenText’s digital platforms.