Hyland’s Refresh
Storyboarding · Campaign · Video
Hyland’s Naturals came to us with an interest in dropping “Naturals” from their name to become Hyland’s. As a part of this refresh, we systematized their collection of assets, combining illustration, ingredient photography, and 3D rendered worlds to create a cohesive visual approach for marketing assets.
We introduced a 3D rendered clay character world to bring their existing product characters to life. I lead mood boarding for the illustration style, a 3rd party vendor executed the renders, and I used their layered assets to build custom assets for our display ad needs, owning asset management for our internal team and maintaining consistency across the campaign.
The refresh came to life in a video campaign for kids sleep and cold & cough. I worked with the lead copy writer to story board out videos for production.
