This collection of work for Google includes a wide range of seasonal, evergreen, digital, and print media. Eagle eye crafted production toolkits, holiday banner sets, Best Buy flyers, and in-store end-cap displays, all required a rigorous conformity to Google’s brand guidelines, and a tenacity for consistency.
Holiday Toolkit
These assets are part of a collection build out for Google’s holiday, Black Friday and Cyber Monday promotional campaigns. Each collection of products, wearables, phones, and Nest devices, required a collection of product combinations, diligently scaled to life size. These assets were designed to be linked to Indesign files of display ads, making for a simple updating and proofing process for a cycle of hundreds of assets.
Best Buy Endcaps
Best Buy end cap displays were designed for a selection of Google’s wearables and tablet products. Our challenge was to craft an eye catching and engaging customer experience, while accounting for the dimensions of each products security features, and accommodating ADA accessibility guidelines. Promotional flyers, tablet graphics, and promotional phone screens, as seen below, were crucial devices for delivering strategic benefits and product differentiators.
