Google
ToolkiTS
The Challenge: Create a photo library of Google products and use those to create holiday and evergreen promotional materials.
The Solution: 1:1 scaled assets, grouped by wearables, phones, and home products.
The Impact: An asset system that pairs seamlessly with Adobe Indesign, allowing for image links to be updated with ease to ensure pixel to pixel consistency across one-pagers, digital banners, and end-cap designs.
These assets are part of a collection build out for Google’s holiday, Black Friday and Cyber Monday promotional campaigns. Each collection of products, wearables, phones, and Nest devices, required a collection of product combinations, diligently scaled to life size. These assets were designed to be linked to Indesign files of display ads, making for a simple updating and proofing process for a cycle of hundreds of assets.
Attract Graphics
Lowes Shippers
These are three design directions that we explored for the Lowes Holiday Shippers. Their placement in store as end caps was heavily considered in our design explorations. We needed the side panels to be equally, if not more eye catching than the front panels so we could draw consumers in from down the aisle.