BIG DOG
NATURAL
The Challenge: Design a packaging system for Big Dog Natural.
The Solution: Two design directions, both prioritizing a distinction between a barley and a supreme product line.
The Impact: One brand forward concept, and one ingredient forward concept.
The first all natural, raw, shelf stable dog food that’s perfect for your pet, and easy for you. We were tasked with a brand design for product launch, including logo design, brand guidelines, and packaging. Ryan Kurz established the brand design and I designed the custom icons and completed the packaging exploration and as you’ll see in the directions below.
