Teamwork Collection
Marketing Visuals
The Challenge: Turning product features into illustrated marketing visuals.
The Solution: Identify key product elements, and illustrate and tell the story of new feature launches.
The Impact: Clear product feature launch visuals that can be on product pages and marketing assets.
I’m using abstraction as a tool to capture the recognizable elements of a product and use them to tell a story. These assets were designed for use in Trello Caretaker Campaign emails and newsletters. They’re one of the most illustrative representations of an Atlassian product. As you scroll, you’ll see how these graphics become more complex as the target audience gets more granular.
A high level of abstraction is also useful on digital display banners. The limited space requires clear and concise visuals.
Jira interacts with each Atlassian app in a different way. These marketing pages target developers and tech leads with use cases specific to their day to day struggles. Simplifying the product screens, and messaging down to an illustration helps to convey a complex topic at a glance.
Feature launch pages and anchor tours allow for more detail. Tech leaders and Jira champions visit these pages in search of a deeper dive into Atlassian’s latest and greatest.