ACE Roadshow
Jira Learning Camp
The Challenge: Design a new look and feel for the 2026 Teamwork Collections Ace Roadshow. Play with the theme of summer camp, but target an enterprise audience.
The Solution: A refined visual system inspired by the established language of camp.
The Impact: 15+ worldwide Roadshow events, with 1,000s of attendees.
The System:
The camp patches hinge on an existing Atlassian brand language; hexagons = agents, squares = apps, and organic shapes = humans. By building patterns with all three shapes, this direction speaks to the collaboration between Atlassian tools and Atlassian users. The topographic pattern nods to adventure and exploration. The color palette intentionally utilizes Atlassian’s primary blue and sunny yellow. This restrained use of color is a design choice made with the enterprise audience in mind. This also helps set the Roadshow Campaign apart from other Atlassian assets live in summer ‘26.
