Teamwork Collection
ACE Roadshow
Learning Camp
The Challenge: Design a new visual system for the 2026 Ace Roadshow. The theme for 2026 is “Summer Camp”.
Main Target: Admins and champions - they design and configure the Jira backbone that every other team relies on. *Our ultimate adoption and MAU gains come from end users, but this roadshow reaches them primarily through admins and champions.
The Solution: A refined visual system inspired by the established language of camp.
The Impact: 15+ worldwide Roadshow events, with 1,000s of attendees.
The System:
The camp patches hinge on an existing Atlassian brand language; hexagons = agents, squares = apps, and organic shapes = humans. By building patterns with all three shapes, this direction speaks to the collaboration between Atlassian tools and Atlassian users. The topographic pattern nods to adventure and exploration. The color palette intentionally utilizes Atlassian’s primary blue and sunny yellow. This restrained use of color is a design choice made with the enterprise audience in mind. This also helps set the Roadshow Campaign apart from other Atlassian assets live in summer ‘26.
